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Forget about your positions in the SERP
The classic way of looking at SEO is following a keyword or a keyword phrase in the SERP (Search Engine Results Page). Watching it go up and down, maybe from page 2 to page 1 and back to page 2 again....
View ArticleAnalytics Stories From Expedia
Joe Megibow, VP and General Manager, Expedia, tells the story of his career, and demonstrates six important lessons that he learned based on his experiences in the analytics business. Lesson #1: It’s...
View ArticleWeb Analytics and Search Marketing for Better Decision Making
A free 1-hour webinar March 13, 3-4 pm ET on How to Use Web Analytics and Search Marketing for Better Decision Making with Rob Petersen, Tim Peter and Mike Moran. How is your search marketing working?...
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